Great design gets great results. Whether you run a business or a nonprofit, a well executed design strategy can put you ahead of the competition, set the stage for powerful communication, and with humanitarian organizations, raise your visibility for donors. Great design is always good for business. Check out this recent article from FastCompany.com Why Good Design is Finally a Bottom Line Investment.
Companies singing the design gospel range from Comcast to Pinterest to Starbucks.
Great design is at the center of success in todays visual and digital marketplace. To create great design, you need to understand the heart of the message. Whether that’s a vision to sell an amazing product, or to change the world, the process to make that vision visible is the same.
Design isn’t just making things pretty; it is making the invisible and intangible visible, understandable, clear, and actionable. Always choose a design process that is focused on your results.