A bit about me

Before I tell you about Kevin Tracy Design, I need to acknowledge the amazing companies, organizations, and individuals that I’ve had the privilege of serving. Whether they are building bikes in southern Africa, drilling and repairing wells in the developing world, or rescuing men and marriages from the chains of addiction, each has a powerful story to tell and a passion to make the world a better place to live. They inspire me to do more every day.

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I started working in design before I could legally work. My first job was cutting and pasting tabloid spreads for a company that made coupons pages for newspapers across the country. Macs weren’t on desks anywhere, and the best tools were a sharp X-Acto, a waxer, a t-square, and a can of Bestine. To this day, I love the smell of printing ink on a 3AM press check, sketching until it’s perfect, and hammering on a concept until that miracle idea shows up, I love everything about it. Creating solid design then seeing it roll off the press or appear on a screen is still a thrill.

Things have changed since I started, a LOT, and I’ve had the joy of growing with the industry. I have worked with B2B ad firms, small design firms like EAT Design and laureates like Ann Willoughby, I also thrived in the corporate world of Hallmark Cards.

Now, I get to make vision visible, crafting strategic and unique communication tools for web, branding, and print to support B-Corporations, socially minded businesses and the occasional nonprofit in Denver, CO and around the US.

Between times

In 1998, my family and I took a break from design. We spent 6 1/2 years in Peru working with multiple nonprofits, planting two churches, leading treks through the Andes and raising a family. (Three of our children have dual citizenship.) We came back home with fluent Spanish and a deep appreciation of Latin culture. I pastored a small church in Wheatridge, CO, then served as Outreach Pastor at a larger suburban Denver church for 5 years. In that time, we focused on outreach, micro-entrepreneurship, sustainable development, and leading clean water projects in West Africa, central China, and North Africa that brought clean water to over 200,000 people.

During that season, I kept designing, developing website themes from scratch for WordPress and Drupal, crafting logos, maintaining my creative skills and learning to communicate the intangible vision of a large charity in ways that generate tangible results and draw people to collaborate and further that mission.

I understand what it’s like wanting to invite others into your vision for a better world. I know what it’s like being on the field working day and night to make that difference, then inviting others so they can see the vision and passion and join you in it. I also understand the frustration when words just don’t seem to convey your heart or connect.

So, I learned to tell those stories in ways that capture the imagination of those very people, the ones who can help change the world.

I also discovered that the process is the same whether you run a mission or a machine shop. People are people, they all have heart strings. All you have to do is find the chords that resonate. That’s where I can help.

I can help you tell your story too, engage your audience, and increase your impact. As you can see it’s become much more than design. It’s a way of thinking—approaching problems to find powerful, holistic, and aesthetically beautiful solutions.

Experience

Education: KU, Kansas City Art Institute: BFA, a few random certifications, voracious reading habits, and experience in the field

Design: Willoughby Design, EAT Design, Hallmark Cards, Kansas City, MO

B2B Advertising: Hickerson Phelps Kirtley, Kansas City, MO

Nonprofit: 6.5 years in Lima, Peru; 5 years Grace Chapel; 3 years LightHouse Arab World Co-Founder and Board Member, Malta; 5 years Clean water development and well repair, West Africa. (some times concurrent)