Welcome!
I’m writing a bigger design story at Scrum.Marketing.
Wait. What?
The shift from KTD to Scrum.Marketing happened a few years ago. I’m just now updating this site to connect the new name and start directing new business there. I had too many plates spinning to update this site and I let it get creaky. You know, the plumber’s toilet leaks, and all that. If I did work for you as Kevin Tracy Design, nothing has changed but the name.
Over the last few years, I launched a few projects (above) and beta tested them with clients to make sure they work, refining them each time. Now they form the heart of Scrum.Marketing—a holistic tool set that provides businesses owners with a complete brand strategy and creative framework.
The HEAVIES Framework condenses all you need to build your brand into one package for sales and marketing. The Art of the Customer gives you a 4D image of your best customer, so you can talk to them like an old friend. And The SQUAT Analysis works from the inside out, creating a culture that employees won’t want to leave, and can’t help but broadcast to customers with every interaction.
Together, they expand and simplify marketing, freeing you to hand off an idea or campaign to designers, copywriters, and ad buyers without having to play creative director or micromanage the details. You look like a genius, and your creatives get the fuel they need for great work with less overhead.
Finally, at least one part of your business is getting simpler. While the rest of the world plays whack-a-mole with the latest platform or AI tool, you have all you need to take advantage of the next big thing and a filter to know what fits and what doesn’t.
Hi, I’m Kevin
Having lived, spoken, and taught all over the world, I’ve developed a knack for asking questions and hearing what people say and, perhaps more importantly, what they don’t say — mining the words between the words. It’s nice when the thing you do most naturally makes your true calling clear. Mine is to help individuals, companies, and organizations of all types identify what makes them unique and then frame it in a way they can’t do for themselves.
The result is a comprehensive brand strategy that illuminates their strengths, impacts their customers, and elevates their business and revenue through effective marketing and design.
It’s a bit like stripping off their Clark (or Clarissa) Kent shell so the world sees the inner Super.
Different? Well Yeah!
30,000' View
Take in the whole perspective – your ideal customers, your goals, and your passion before developing design and marketing tools. This means you get what you need.
Proven Process
I’ve worked with communities in the developing world, and led teams in the corporate world. Now, I’ve built a simple, clear, proven process to move you forward.
Focused on You
I love cookies (that’s why I run), not cookie-cutter design. Your business is unique and the solutions that communicate your message are tailored to fit your needs.
Branding
Your brand is waaay more than a logo. It has to cut through the noise and connect to customers with a clear voice and simple strategy across all media.
Design Thinking
Today you can get cheap design anywhere. Design thinking is much more than graphics; you get comprehensive visual strategy to all areas of your business.
Support +
Help and support are just a chat away. And, with a design maintenance package, you have guaranteed support for updates and changes to your site monthly.